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HIRING VIDEO PRODUCTION IN BANGLADESH: 3 KEYS

Looking to create a video in Bangladesh? Choosing the right production team can seem tough, but it doesn’t have to be. Here are three straightforward things to look for that will help you find the perfect fit.

1. Check Their Experience (Unlike Your Uncle’s “Photography Skills”)

Don’t just ask about how long they’ve been around. Focus on their relevant experience. If you need a marketing video, have they done similar work? If it’s a documentary, do they have a portfolio of powerful stories? Their past projects should align with your goals. This shows they understand what you’re trying to achieve and have the skills to deliver.

For larger projects, or if you’re coming from abroad, also ask about their line production capabilities. This means their ability to handle all the logistical and administrative aspects of a shoot, from budgeting and scheduling to permits and local crew hiring. A strong line production team can make a complex shoot run smoothly. If you’re an international client, inquire if they offer fixer services – someone who can provide on-the-ground support, and local knowledge, and help navigate cultural or logistical hurdles.

2. Do They Have “Creativity” or Just a Good Filter Pack?

You want your video to stand out, right? See if the teams you’re considering have produced anything that’s a bit “out there” or particularly eye-catching. Creativity means they can bring fresh ideas to the table, even for standard projects. A little innovation can make a big difference in how your video is received.

3. Ask About Their Equipment

This is crucial. Don’t just assume they have good gear. Directly ask them about their equipment. Do they have modern cameras, good lighting, and clear audio tools? The quality of their equipment directly impacts the quality of your video. A professional team invests in the right tools to ensure a high-quality final product.

By focusing on these three simple points, and considering their expertise in line production and fixer services for bigger or international projects, you’ll be well on your way to finding a great video production team in Bangladesh for your project. Remember, a little research goes a long way!

BUILD YOUR BRAND IDENTITY WITH A VIDEO MARKETING CAMPAIGN

With different visual and physical elements like logo, design, and communication, a brand creates an image in consumers’ minds. It is how the brand is perceived by the consumers. Brand identity, on the other hand, is how the brand wants to be perceived. It is the intent behind the identifying and distinguishable image that the brand creates. Visual elements go a long way in building that premeditated image in the minds of the end users. Videos are such a visual element that is very useful in creating a brand image that holds the brand identity.

Especially with social media as a great tool, videos can be a great driver for building brand awareness. A targeted and relevant video marketing campaign will help the consumers to relate the brand and understand its motives. As different video platforms are getting more and more popular, there are lots of opportunities to reach a more significant number of audiences with a good video marketing campaign.

A Corporate Audio Visual or a Video Commercial that is true to the brand’s identity can help introduce the brand to the consumers in an authentic way. A good brand should have a trustworthy image with outspoken and sincere communication. It also should create an image that is distinguishable from other similar brands. All these elements should be incorporated at the early stage of the video marketing campaign.

After a brand recognizes its targeted audience, it is necessary to educate the customer about the products or services. A brand’s identity will not be comprehensible to the consumers until they are clear about the service that the brand offers. Engaging and intriguing documentaries or video guides can be used in the campaign. But the videos need to be optimized according to the patterns of trends in the platforms where they are shared, to ensure maximum effectiveness.

The campaign should have a functional timeline to adhere to. Planning out different stages of the campaign will help to have a better impact on building the brand identity. Revealing different parts and aspects of the brands in different stages of the campaign will create a plain and clear image for the consumers. But this doesn’t mean the brand cannot experiment or try out different methods of storytelling and newer formats of videos to attract users.

The rise of social media presents us with an excellent opportunity to use video marketing to connect brands with customers. Videos are, by far, the most popular form of content nowadays. Almost all platforms prioritize video content over other formats. By utilizing a video marketing campaign, a brand can gain a lot further than just building the brand image.